Special Price for you Sir! Dual Pricing

Posted by Dan on September 09, 2009 in Worldview

It happens is just about all developing nations, one price for you and another for the locals, Dual Pricing, Luxury Tax or whatever you happen to call it, it gets up everyone’s nose at some point.

For many travelers it’s very high on their annoyances list, a blatant rip off, racism even.

I hate tourist prices too but I’m not talking about when I’m traveling. One of my previous workplaces was in a tourist town, here regardless of the color of your skin or what nationality your passport declares, everyone, locals and tourists alike are forced to pay exorbitant prices to eat, drink and visit the local attractions. To me this is a perfect example of a place where dual pricing would be justified.

When I first came across this debate I asked a simple question. What is the alternative? We know the travelers want equal pricing, everyone pays the same and we are all happy. But are we? In reality these attractions are businesses and businesses are there to make money, it is completely naive to think that in order to achieve equal pricing that the price for tourists would be lowered. It is far more likely that the price for locals would simply be raised. Fair? Maybe for the tourists, but in the developing countries were dual pricing is common it has just put entry out of the reach of many locals. I guess the other question you have to ask in this case is if it is fair to exclude locals from visiting their own historical, natural, cultural and other attractions simply to make tourists feel like they are getting a fair deal?

On the other hand are things like purchasing groceries, long term accommodation, transport, etc. For expats and long stay travelers this is a real and justified annoyance. Why, even when you know vendors and buy repeatedly do you have to bargain down to the real price every single time? You could be standing next to a rich local dressed in gold leaf suit while you’re in your flip flops and dirty old shorts and t-shirt and be asked a price many times that of what he is being charged, it’s downright offensive. In these cases we have to accept it to a degree and find ways of dealing with it. A common practice is simply to hand over the correct amount and walk away, hopefully without the vendor screaming “thief!”. Speaking the language always helps or having a local partner to do the haggling is sure to get you a better deal.

What do you think about dual pricing and how do you handle it?

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